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The model poses in a pink skirt and white jumper in a field
PURE - FAIR FASHION
Sustainable and GOTS-certified fashion collection
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The model poses in the skinny and wears a patterned shirt with blue pants
Pants
Close-up of blue patterned tight pants
Sweaters
The model is wearing a blue knitted sweater
Dresses
The model is wearing a dark blue knitted dress
Shirts
The model is wearing a light blue long-sleeved shirt
Lingerie
The model poses sitting in a black sweater with matching pants
The model poses on the beach in pyjamas consisting of a green shirt and patterned trousers

PURE

PURE FASHION JOY

Good fashion comes not only from winning cuts and skilful designs, but also from genuine transparency and responsibility. With our PURE collection, we meet the strict ecological and social criteria of the Global Organic Textile Standard (GOTS) along the entire production chain - from field to fashion. The result? Brand-new pieces that are bang on trend.
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The model poses on the sidelines wearing a striped nightgown

PURE Lingerie

KIND TO BOTH SKIN AND THE ENVIRONMENT

PURE doesn't just mean wearing fashions that are bang on trend - it also means taking responsibility. Discover the PURE lingerie collection too.
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The model sits in sand and wears patterned pyjamas
GOTS Logo

GOTS

FAIRNESS ISN'T A QUESTION OF CHANCE
GOTS (Global Organic Textile Standard) is a textile label that various international organisations have jointly developed to bring transparency to the entire textile chain of organic clothing.
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Every item in the PURE collection is GOTS-certified and fulfills the following criteria:
  • At least 70% natural fibres
  • At least 95% organic wool
  • Use of ecological methods in the preparation of the fibres
  • Compliance with social aspects
  • No use of synthetic additives
  • Constant checks in production plants
Picture of a plant

Our responsibility

FAIR FASHION
As a family company, responsible business is part of our DNA - our actions follow a long-term strategy characterised by fairness and sustainability. Because responsibility towards our employees, consumers, producers, partners, service providers and society as a whole is essential for us as a global fashion company.
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Environmental responsibility
To protect the environment and climate, we look closely at where our business activities have an impact on the environment and set ourselves targets to systematically reduce these.
Social responsibility
Respect for each and every individual as well as a fair and cooperative partnership: this is not just an empty phrase for us, but a daily reality - both in our interactions with our employees and with our suppliers.
Product responsibility
We place the highest value on quality and the use of more sustainable materials in our products. But our responsibility does not end with production: we also set high standards when it comes to the transportation of our products to you.
Our Newest Arrivals
Inspirations
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